This article focusses on the inﬂuence of digitalization on the performance of coaching services. Five relevant aspects are examined with regard to theopportunities and risks:
(1) the coaching market, (2) the coaching process, (3 ) the commun ication between coach and client, (4) the coaching methods and tools and(5) the coach himself.
In consulting practice, it is often discussed who takes responsibility for customer needs and what role user/customer experience plays in this. Thomas Geis and Knut Polkehn have published an article on the website of the International Institute of Business Analysis (IIBA).
The Professionalization of Coaching A Reader for the Coach Schreyögg, Astrid, Schmidt-Lellek, Christoph (Eds.) Berlin: Springer, Wiesbaden: Springer Fachmedien 2017. With contributions from Beate Fietze, Christoph Schmidt-Lellek, Thomas Dallüge, Astrid Schreyögg, Thomas Bachmann et …